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Baaqir Yusuf.
Welcome

Baaqir Yusuf.

Hi there. This site is a collection of things I care about — work, writing, music, travel, movies, and whatever else I'm into lately.

Baaqir Yusuf
About

I was born in New Brunswick, New Jersey, and moved to Cary, North Carolina when I was seven. My dad came to New Jersey from Pakistan as a young teen, and my mom came from India at twenty, after she married him. Their experiences and the way they raised me are a huge part of why I am who I am today.

Since I was a kid, I thought I wanted to be a doctor. That changed in college, when I realized the world was bigger than I'd thought and there were more career paths than I knew. A summer doing research at a hospital and shadowing a radiation oncologist made it clear medicine wasn't right for me. Around the same time, I was doing sales for a local startup on UNC's campus and had just bought my first camera, getting into photography and videography. I figured out pretty fast that I loved the work of building something and getting it out into the world. Telling my mom I wasn't going to medical school was hard. I hated the idea of disappointing her and my dad. Because of the life they gave me, I just wanted to make them proud, and they've been a huge reason why I've wanted to work hard and succeed. Whatever I chose next, I knew I had to commit to and do well.

I started my first company at the end of freshman year, built it through college as a full-time student with an amazing team, and sold it a few years after graduating. Since then I've co-founded another, led growth at a healthcare AI startup, and joined Stainless as the founding GTM engineer. Alongside my career goals, I try to spend time with students and peers who are figuring out what comes next. Most of them don't realize that an "unconventional" path is even a real option for them, and I want to be part of changing that.

I live in New York, where most of my free time goes to tennis, watching sports, movies, music, and eating good food. I'm an extroverted person at heart, and I love spending time with the people I care about and being surrounded by people obsessed with what they're chasing. So far I've been to over twenty countries, jumped out of a plane, and finished two half marathons. I'd love to run a full one someday. I love following markets, trade options on the side, and I'm always reading about new technology.

Selected Work

  1. 2025Now
    New York, NY

    Stainless

    · Founding GTM Engineer

    Stainless is the complete API platform that generates robust SDKs, docs, and MCP servers from your OpenAPI spec. Our customers include OpenAI, Anthropic, Cloudflare, Nvidia, Rippling, and many more. I joined as a founding GTM engineer.

  2. 20242025
    New York, NY

    Jaan Health

    · Growth & GTM Strategy

    Jaan Health is an AI care-management platform for primary-care practices, specialty groups, and health systems. They pair a dedicated clinical workforce with the platform to drive better patient outcomes and new revenue for their customers. I spent a year and a half on the growth and GTM team, working across direct sales, channel partnerships, and the strategy behind both.

  3. 20232025
    Raleigh, NC

    Suora

    · Co-Founder & Managing Partner

    Suora is a creative studio for digital learning and executive education. We worked with top universities and global brands like Meta, Duke, Dartmouth, Berkeley, and UNC, and managed one of the largest sound stages on the East Coast. I co-founded the studio and led sales and operations for two years before transitioning to an advisor role.

  4. 20182022
    Chapel Hill, NC

    Triad Studios

    · Founder & Head of Sales

    Triad was a full-service video production studio I started at the end of my freshman year at UNC. It was my first company and the one that gave me the confidence to take on everything since. I grew it through school and the years that followed, and the company was acquired in 2022.

Projects

I really enjoy building things from zero. Each of these started as a question I wanted to answer and became an excuse to learn something new. They all ended up actually useful, and quite fun to make. Feel free to check them out and give me your honest feedback.

Scout

2026

A CLI that scans GitHub, package registries, job boards, and other intent signals to surface companies that could use better API tooling. From there it researches each prospect, scores them, finds the right contacts to reach out to, and drafts personalized outreach. I built it for my role at Stainless, where it's been a core driver of the results I've put up.

  • Python
  • Claude Code
Live

Yield

2026

A personal financial planning calculator that models every dial that affects your net worth, including accounts, real estate, startup equity, debts, and taxes. It shows how each decision shifts your trajectory from today through retirement. Runs Monte Carlo simulations against a full US tax engine, with named profiles for modeling life paths side by side.

  • Python
  • Next.js
WIP
Reach out for early access →

Lotus

2026

A web app that turns any property address into a complete investment underwrite in under a minute, with STR and LTR projections, cash flow, IRR, and rent comps.

  • Python
  • Next.js
Live

Roam

2026

An AI travel planner that builds detailed day-by-day itineraries with transparent cost breakdowns. Pick a city, travel style, and group size, and you'll get a fully editable trip plan in seconds, covering flights, lodging, meals, and activities.

  • Next.js
  • Claude API
  • Supabase
Live

Pulse

2026

A fitness and health tracker that keeps me accountable, with workout suggestions, calorie tracking, and an AI health coach, all in one clean dashboard.

  • Next.js
  • HealthKit
  • Supabase
WIP
Reach out for early access →

Outbound Stack

2026

A set of materials on how to do modern outbound and drive interest in any product or service. Pulls from everything I've learned building my own companies and driving growth across my career, covering infrastructure, enrichment pipelines, outreach strategies, and the GTM tactics that actually work.

  • Playbook
  • Research
WIP
Reach out for early access →